PKF Francis Aickin Limited, Far North, New Zealand
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09 May 2019
Culture is what makes businesses unique. Culture is the character and personality of your workplace. It includes values, traditions, beliefs, interactions, behaviours and attitudes. Get it right and it can attract talent, drive engagement, make people happier and more satisfied, with a positive effect on performance. Getting it wrong will undermine your objectives, create disruption in your team, and negatively impact on services to clients.
Developing positive workplace culture requires leadership, sound management, better workplace practices, sound policies, philosophies, mission, vision and values, a valued work environment and communication.
Culture is not an HR function – positive culture comes from the top. The biggest mistake business leaders can make is letting their culture form naturally, rather than define their cultural vision. Successful service industries thrive on appreciation, recognition and celebration. Businesses often forget about positive culture and ultimately suffer for it - you can't deliver good service from unhappy employees. TEAM = Together Everyone Achieves More
Traditional workplace culture is being radically challenged by the increase in millennials. Although described as the “Me Me Generation”, 35 percent of the workforce will consist of millennials by 2020 and a further 24 percent will be Gen Z workers. They grew up online, teaching themselves digital skills and shortcuts and are often frustrated by outdated and rigid workplace environments not open to doing things differently. It’s time to ditch the negative stereotypes and embrace these generations’ assets.
Why does this matter?
A strong culture is a powerful talent attractor, helping access some of the best talent in your industry. It is also the glue that retains top employees amid fierce competition.
"Create the kind of workplace and company culture that will attract great talent. If you hire brilliant people, they will make work feel more like play," Richard Branson.
Top tips for creating a great work culture
1. Increase transparency. If employees feel included in important decisions, they are more likely to be engaged and do better work. You’ll encourage a culture of trust and inclusion by keeping everyone in the loop.
2. Build a team that fits. Studies have shown that a strong culture fit can mean greater job satisfaction, stronger company identification, more commitment and superior performance. Don’t forget to include core values in your employee brand messaging, job descriptions and interview processes.
3. Make people feel they belong. Neuroscience experts say feelings of safety, belonging and mattering in employees can improve communication, collaboration and alignment, which ultimately boosts company revenue. Once you've defined your culture and hired people who align with your values, continue encouraging them to be themselves.
Culture is always a work in progress. It can and will change. Make culture as important as your business strategy. It's too significant to ignore and shaping it is one of your most important responsibilities as a business owner. If you don't have a work culture that defines expectation and behaviour, then we recommend you contact us today.
For more information on how we can help your business, get in touch